Would you pay for two hotel rooms in a single night, but use only one? Probably not, but when you go on holiday and continue to pay your rent or mortgage while you're gone, that's essentially what happens. Paying for a space you aren't staying in not only bleeds your travel budget, but leaves a perfectly usable space, well, unused.
What I find most painful about all of this is that there's a solution that can even hand you a profit while you're gone. In turn, it can also help other travellers explore your hometown. So why not return the favour, and earn some travel cash on the side? Here's how to list your home on Airbnb and be an AWESOME host, too!
1. Make an Airbnb account
Signing up for Airbnb is safe and convenient. If you haven't yet made an account, you can signup for free here. There's even a handy calculator to tell you how much you could earn based on your location!
Some quick tips for setting up a trustworthy profile:
Fill it out & be detailed! Hosts are wary of accepting guests who don't adequately complete their profiles and in turn, guests are skeptical of hosts with barren profiles. Airbnb even gives you prompts on what to include.
Get verified & include a clear headshot of yourself. Confirming your identity instils much more trust in hosts or guests. Include a clear image of yourself and complete the identity verifications (e.g. a scanned Passport (not made public), connecting your mobile number (not displayed publicly), or linking your Facebook, Google, or LinkedIn account.
2. Set up your listing
Airbnb will practically hold your hand through this entire process. And by entirely, I mean it will also address these common questions:
How much should I charge per night? You needn't calculate this, Airbnb does it for you! A suggested nightly rate is provided based on the # of rooms, amenities, location, tourist season, prices of other listings near you, and whether you've had any bookings yet. In many cases, you can charge much more than you think. Ultimately, you decide the listing price and it can be adjusted anytime and changed for specific dates, weekends, and more.
What if I only want to list certain dates? No problem – you can even set this up and only book your place once and then never again! You'll be provided a calendar which you can block out, open up, and adjust any time you like.
Still having trouble? There are Airbnb listing professionals offering their services that you can consider who have been past Airbnb Superhosts.
3. List amenities and describe your space accurately.
When describing your listing, you want guests to be able to envision themselves in your home. Clearly portray the vibe. Is it chilled out and relaxing? Footsteps from delectable eats and markets? Does it have that perfect little balcony for a morning tea, or a cozy couch and a great selection of books? Remember: your description is what will ignite people's interest to choose your listing over someone else's.
Provide accurate descriptions
I cannot emphasize this enough, but accuracy is key. Inaccuracies will hurt your reviews. And in the world of Airbnb, reviews are highly influential in getting bookings.
So, how to get great feedback? Be upfront! Acknowledge any potential turn-offs for guests. Bad surprises are what lead to docked stars. In turn, list charming qualities and offer other perks instead to off-set lesser aspects – here's how!
Address downfalls tactfully
People often worry about the not-so-great aspects of their home or neighbourhood, and it can even convince people to never list their space at all. Trust me when I say this: so long as you aren't living in the local dumpster, there will always be someone looking for a place, no matter how “average” it may be. If your description matches reality, guests shouldn't be disappointed with your space's downfalls.
Here's common deterrents hosts face, and some ways to address them:
Noisey neighbourhood? Say so, but include why. Is it lively? A prime location just steps from all the action? A quick walk to the train station or close to the airport? Are there cafes, exciting nightlife, a thriving community feel in the area?
“Boring” residential area? If your home is removed from the action, state this. You could list transport options and distances/times to give guests a realistic understanding of how far out you are. A plus of residential areas is peace and quiet, quick access to local shops, markets, or cafes, and a local, community feel.
Small living space? State this, but describe what makes it great. Is it cozy, intimate, minimalist, space-wise? Are the trade-off's of wanting to spend most of the time in the vibrant neighbourhood better? (E.g. “This is a small space with a bustling neighbourhood at your doorstep”).
Older unit? Say so. But is it charming, historical, retro, or cozy? You can let people know you have an older home without making it sound too uninviting, but do acknowledge it in some way.
Got pets? You MUST list this as guests can have allergies or strong oppositions to pets. But are the pets cute, great company? Are they an adorable “local”, and do they keep to themselves?
Small perks add a sense of invitation and are a low-cost investment for what you will earn per stay. Here's our suggested must-have's, as well as “above and beyond” provisions.
A list of your personal suggestions for eating, drinking, and activities
A map (awesome if you can take a minute to mark down your favourite local places)
These aren't essential, but I'd argue that these low-cost staples are likely to make your a “super host” (more on that below). If you really want your listing to stand out from the rest, consider offering these low-cost perks.
List all nearby attractions & activities
No matter how mundane some of them may seem to you, be sure to list any or ALL of the following. If possible, also list the walking/transit times to reach them, which shows how accessible your place is.
Parks (national and local)
4. Post great photos of your space
Above all else, photos are arguably the most important aspect of your listing. Do not be lazy when it comes to showcasing your home, since you're likely to only take those photos once!
Here's some quick tips for posting photos:
Clean your apartment (As in, de-clutter, tidy overstuffed shelves, push aside trinkets & personal items, make sure bedsheets are not wrinkled and pillows are straightened).
Take photos in natural lighting – ideally on a sunny day with all curtains opened.
Capture the whole space. Step as far back into a room's corner or doorframe to capture its full size. If you can, stand on a chair or stool for a more aerial view. Use a landscape or panorama setting on your camera to get a wider shot, and snap the most attractive aspects of a room such as a large window space or beautiful balcony.
Add photos of the neighbourhood & street. Try to convey what the space and/or neighbourhood is like by adding a few photos of what's around. Even one photo of your street can help guests envision their visit.
Addressing ugly rooms
If you have a room you especially despise, do not omit photographing it. Being sneaky with guests will not only leave them upset, but will likely result in a bad review. Take a positive spin on less-desirable areas. Brighten a sad bathroom with a vase of flowers, colourful candles, or a vibrant shower curtain (see left). It doesn't take much!
Be sure to add descriptions to each of your photos as this influences the guest's perception of a shot, especially with potentially not-so-great rooms. If a space is small, call it “cozy” or “petite”. If it's old and tired, dub it “vintage”, “retro” or “well-loved”. A crammed and tiny kitchen can instead be an “older but well-loved cooking nook”. You can be honest without being overtly negative!
But what if someone steals or breaks something?
Airbnb's host coverage insures for up to $1,000,000 in damage or loss (this is part of what the ~3% Airbnb booking fee for guests and hosts covers). Keep in mind that incidents of theft or damage are rare. It's always advised to only accept booking from guests with previous positive reviews. See more info on the host guarantee here.
Save time with these services and tools
As your listing becomes popular, the process of handing off keys, messaging guests, and cleaning your home can become time consuming. Here's a few of our favorite services that can save you time along the way:
Cleaning:Handy lets you book and manage house cleaning services online. Enter your ZIP code and size of your home, and you'll be connected with a background-checked professional cleaner. Get $30 off your first booking with coupon code AFF30.
Guest messaging and management: Sending timely messages and leaving reviews for your guests is essential to improving your ranking on Airbnb. Smartbnb automates the process, using templates that you can customize for welcoming guests, sending check-in and check-out instructions, leaving reviews, and much more.
Key handoff: Offer your guests the convenience of self check-in while freeing up your own time by using a key lockbox or smartlock.
Odd jobs: For any other help with your property like cleaning, meeting guests, performing repairs, or anything else, try posting on TaskRabbit. You can post almost any kind of job and get safe and reliable help on-demand from people in your neighborhood. Get $10 off your first task with NEW10US
How to become an Airbnb Superhost
Being a host on Airbnb really is just 4 simple steps. But becoming a Superhost, which then adds a badge of recognition to your profile, is a step up. This is a major attraction point for guests, as it reflects a lot more trust in your listing. This is more likely to result in consistent bookings for you.
The criteria for becoming a Superhost is:
High overall rating (4.8 stars overall or higher)
High response rate (90% or higher)
Active user (10+ stays per year)
Reliable (0 cancellations)
This criteria is reviewed by Airbnb every 3 months. Here's 4 quick tips to becoming a Superhost (and avoiding any hosting hiccups).
1. Keep a good acceptance rate & keep your calendar up-to-date
Your acceptance rate is based on how many times you accept bookings, so make sure your calendar reflects when you are actually available. It's okay to decline a booking once in awhile, but this is tracked on your profile on a scale of 0 to 100% and may deter guests if it seems the hosts frequently declines.
If you continuously decline guests because your calendar is incorrect or you don't respond within 24 hours of the request, your acceptance rate will drop.
2. Maintain a strong response rate
A response rate is based on how quickly and frequently you respond to messages on Airbnb. This rewards hosts that are prompt, which is attractive to guests who want a reachable host. Unfortunately a “glitch” in this system is that hosts must always have the last word, even in a string of back and forth messages. Make sure you always have the final message, even if it's simple “thanks!” or “great!”, as Airbnb will otherwise track this as a non-response to the last message, bringing down your rate.
3. Review your guests
Airbnb has now changed their review system so that guests and hosts cannot see the others review for 14 days after it's published (unless you leave a review, too). Leaving a review is courteous, and shows you are a responsible host. Remember, potential guests can see all of your written reviews (both about you and ones you've written on guests), so be respectful and detailed, as this gives potential bookers a flavour of who you are!
4. Have an emergency contact if you won't be nearby
Be sure to have someone reachable who can deal with any emergencies or issues guests could have. You should let this person know you'll be using them “just in case”, and leave this contact info with guests. Problems that can arise range from clogged sinks and Internet flops, to household floods and broken BBQs. It's not likely, but it can happen (and has happened to us – thankfully when we were physically nearby). An unreachable host is an Airbnb guest's worst nightmare and will definitely ruin your reviews!
And there you have it! Everything you ever needed to know to be more than just a mediocre host on Airbnb. You are now well on your way to earning back your travel cash while on vacation. What better way to go on holiday and spend money than know your bank account is simultaneously growing!
What are your tips for being an AWESOME Airbnb host?